Really Ree – UK

,,Anne-Marie Lodge, ‘Ree’ started her blog, ReallyRee.com in 2010. She had a passion for all things beauty and wanted to share it with as many people as possible and a blog seemed the ideal way of doing it. She was thrilled and surprised when she initially started to get her first few readers to the blog; now those few readers have grown in to half a million readers a month and Ree’s blog has become the biggest beauty blog in the UK and one of the most trafficked in the world. Ree called the site ReallyRee because she felt she wanted to ‘keep it real’ for her readers and always write about beauty in an honest and accessible way for ordinary people like her, who just wanted to look their very best.”